Free postal entry: what to check before sending

Find the instructions for this draw

Read the entry information on the operator’s own site, including the full terms. ASA/CAP guidance explains why relevant free-entry information needs to be clear and prominent. Do not rely on an old social post or assume a previous draw’s address still applies.

Note the exact competition name, receiving address, information requested and any entry limit. Check whether the operator requires an account and how it connects a received postal entry with the right person. If the instructions conflict, ask the operator before sending personal information.

Check postage and the receipt deadline

The Gambling Commission’s guidance describes ordinary first- or second-class post as communication at the normal rate. This is why a postal route described as free can still cost a stamp. It is different from buying a paid online entry.

Distinguish the date you post from the date an entry must arrive. A countdown on a paid checkout is not proof that a letter posted that day will be accepted. Read the actual receipt deadline, allow for delivery and retain a copy of the instructions you used.

Keep a simple record

• Record the operator, draw name, published postal address and the date you checked the terms.
• Copy the required entry details and note the age, location and per-person limits.
• Record when you sent the entry and any acknowledgement or allocation of an entry number.
• If there is no clear confirmation process, ask how you can check inclusion. Do not assume posting proves acceptance.

Does the route change the chance of winning?

For a compliant free draw with paid and free routes, the prize-selection system should treat the routes equally. That does not mean a specific entry will win. It also does not remove the need to meet the draw’s eligibility and entry conditions.

Instant-win arrangements need particular care: read how a postal entry participates in the mechanism and whether all the information you need is available before entering. The voluntary code guide explains the wider transparency commitments.

If the route is unclear

Pause and ask the operator for clarification. You do not have to pay because instructions are difficult to find. Keep the advert and terms if you think important conditions were omitted; our reporting guide explains the different routes for an advertising concern, an entry problem or incorrect app information.